THE ALL DAY EVERYDAY PROJECT
365 days – 365 posters
The All Day Everyday Project was something like my graphic design diary.
Most graphic designers are graphic designers because they love what they do. They love the creativity and the fun that job brings with it. But it’s not always as glamorous as it sounds. As a normal graphic designer you do a lot of work for people who don’t understand a thing about design but know everything better than you. That’s disappointing, but it’s the difference between working as a graphic designer and being an artist.
And that’s why I started this project – to keep a creative balance.
At the beginning I had no clue where it was going. I just wanted to try out different styles and to create designs that fit the moment. There was no concept at all. I think after a few days the project developed a life of its own – it became a part of my everyday life and it went wherever it wanted to.